Apparently, each drink is "specially fortified to match the Super Hero's super powers." Not clear on exactly what that means ... according to the nutritional information, you'll get your Spidey powers by downing a combo of low fat milk, no fat milk, cellulose gel, cocoa processed with alkali, and acesulfame polyunsaturated fatty acid. My Spidey gag reflex is tingling!
I don't know what's my favorite aspect of this - the names (Wolverine Fierce Caramel!), the art (Spidey crotch cam!), or this glowing testimonial from the website:
"Your brand guys have really captured the essence of our property in your packaging and product."
- Former Marvel Executive
You tell 'em, Former!
If these drinks really want to be true to the Marvel brand, though, they should repackage the drinks under new titles every year or so and put the Wolverine fortification in all of the drinks. That should do it.